March is here, and for many, that means one thing: March Madness!

The excitement of the basketball tournament is contagious, and it’s a perfect time to inject that same energy and strategic thinking into your marketing game plan. Just like teams are vying for the championship, businesses are competing for attention online. Are you ready to dominate your online presence this March and drive serious results?

Think of your digital marketing as your own path to the Final Four. To win big, you need a solid strategy and flawless execution. Here’s your 3-step playbook to make this March your marketing “madness” – in the best way possible:

Step 1: Get Your Game Plan Ready – The Essential Website Audit

Before you even think about running plays, every winning team starts with scouting. You need to understand your own strengths and weaknesses, and know what you’re up against. In marketing terms, that means a thorough website audit.

Think of your website audit as your pre-game analysis. You need to assess:

Speed & Performance: Is your website lightning-fast, or is it lagging behind? Slow loading times are like turnovers – they cost you points (and customers!).
SEO (Search Engine Optimization): Is your website showing up in search results when customers are looking for what you offer? Good SEO is your home-court advantage.
Mobile-Friendliness: Is your website a slam dunk on mobile devices, or is it clunky and hard to navigate on phones and tablets? Mobile is where the majority of the game is played today.
User Experience (UX): Is your website easy to navigate and enjoyable for visitors? A confusing website is like a missed pass – it breaks down the flow and frustrates your audience.

Schedule a website audit

We can help you identify your websites current performance. Know your stats before you hit the court!

Step 2: Run the Fast Break – Engage Your Audience with Dynamic Content

Once you know your website’s strengths and weaknesses, it’s time to go on the offensive! In basketball, the fast break is all about speed and excitement – catching the defense off guard and scoring quickly. In marketing, that’s dynamic content marketing.

Think of content as your offensive plays. You need to:

Create Engaging Content: Develop blog posts, social media updates, videos, and graphics that are relevant, interesting, and valuable to your target audience. Think fast-paced, attention-grabbing content that keeps them hooked.
Share it Strategically: Don’t just create content and hope people find it. Promote it across your social media channels, email newsletters, and even through paid advertising to reach a wider audience. Run your “fast break” across all your channels!
Be Consistent: Just like a team needs to consistently run plays throughout the game, you need a consistent content schedule to keep your audience engaged and coming back for more.

Create fresh content

Brainstorm fresh content ideas and create a content calendar to keep your marketing momentum going strong.

Step 3: Score Big with Conversions: Optimize Your Calls to Action

All the fast breaks and fancy plays in the world don’t matter if you can’t score. In marketing, “scoring” means conversions – turning website visitors into leads and customers. This is where clear calls to action (CTAs) come into play.

Think of CTAs as your shots at the basket. You need to:

Make Your CTAs Clear and Compelling: Tell visitors exactly what you want them to do – “Contact Us,” “Get a Free Quote,” “Download Now,” “Learn More.” Make your “shots” count!
Place CTAs Strategically: Don’t hide your CTAs! Make them visible and easy to find on every relevant page of your website. Position yourself for the “easy shot.”
Offer Value and Incentives: Give visitors a reason to click your CTAs. Offer a free download, a discount, a consultation – something that makes it a no-brainer for them to take the next step. Make it a “high percentage shot.”

Ready to Win Your Marketing Championship This March?

March Madness is about strategy, energy, and execution – the same ingredients for a winning marketing campaign. By implementing these 3 key steps, you can boost your online presence, engage your audience, and drive serious lead generation this March.

Don’t just sit on the sidelines! Absolute Technology Solutions is ready to be your marketing coach and help you create a winning game plan.